Metrics & Analytics

Website analytics are a crucial component for any website. Web analytic tools collect, calculate, track and assess changes in critical website metrics, particularly your key performance indicators or KPI’s.  Changes in KPI’s often indicate a positive or negative change in site effectiveness and can be a predictor of future events.  Analyzing these metrics gives website owners vast insight into the functionality of their site and how their marketing campaigns are affecting consumer behavior.  Because KPI’s are so critical to a site’s success, we help you choose and develop a set of metrics most pertinent to your business.  Information on how to read and assess each report is also included as a seemingly negative change in a KPI is not always an indication of a problem. Variations in these indicators (particularly, return on investment or ROI) become the basis for determining whether changes are warranted and, once implemented, whether those changes were successful. This empowers you to make informed, well-founded decisions to improve your customer experiences, ultimately affecting your bottom-line.

At ProperCC, we have two tiers of web-based analytics solutions.  We include the Google analytics system to all of our clients free of charge.  It is a comprehensive, easy to use system that is perfect for most small to moderate sized companies that allows you to view, assess, print and email: content, statistics and reports (including easy-to-read graphs) effortlessly.

Click here to watch an informative report overview tour of Google analytics. 

For larger businesses, or businesses running extensive email marketing campaigns, we offer a more advanced enterprise-class analytics and metrics program.  This system collects more comprehensive and detailed information, allowing for more thorough analysis of web statistics and trends.  This program also ties into our FocuseMail product, helping you create more effective email campaigns though conversion tracking.  (For example: following an ecommerce site’s client to see who and how many people open an email, if they click the embedded link to your site, where they go from there and ultimately, how many purchase the advertised product.)   This analytics program is highly customizable; please call for more information about how we can help you take your business to the next level.